Designers have floated proposals for a new office development in London’s Old Street.

Startup City would be an new addition to what’s become known as Silicon Roundabout, offering configurable office space to tech startups with a new enclosed public space on the ground floor.

Dubbed a “city-within-a-city” by designers, the building’s façade would be a programmable digital exterior offering advertising opportunities by the pixel and by the minute.

The concept is the result of a partnership between Space Station and 00:/ (‘zero zero’).

Space Station director Russell Chopp commented:

“The roundabout is a landmark opportunity to articulate and amplify what is happening in the area.”

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