Saatchi HQ makeover plans submitted

Posted on by John Cronin

Plans for a speculative redevelopment of the current Saatchi headquarters in Fitzrovia, London have been announced.

Property developers Derwent London are proposing a £100m mixed-use redevelopment at the site at 80 Charlotte Street in what would become one the largest developments in London. The current office block is home to advertising agency Saatchi & Saatchi who lease the building from Derwent London. The existing lease is due to expire in March, 2013. Other office accommodation on the site is let to other advertising /marketing companies including Target Media, a tenant in an adjacent building in Whitfield Street. The current tenants will vacate the buildings when the leases expire.

80 Charlotte StreetThe existing buildings on the 1.4acre site offer office floor space of approximately 230,000 sq ft whereas the proposed scheme (pictured) will include 320,000 sq ft of office and retail space along with over 50 flats and 15 affordable homes. Submitted plans for the scheme are detailed in applications one and two. The plans will be decided upon in late March.

The developers intend to retain the external frames of the office blocks, a technique that they have previously used on other office redevelopments such as the 157,000 sq ft Johnson Building in Hatton Garden. Simon Silver, head of regeneration at Derwent, said: “We really like retaining most of the buildings.”

Architects behind the scheme are Make. A pubic exhibition of the proposed development will be held from 4pm to 7pm, Thursday, 10 February 2011, Fitzrovia Exhibition Gallery, 43 Whitfield Street W1 (source Fitzrovia News). An indicative completion date of 2015 has been suggested.

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