DEVELOPERS British Land have launched a new workspace brand called Storey providing flexible offices for companies employing between 20 and 70 people.

Storey will operate within the company’s existing London portfolio of campuses at Broadgate, Paddington Central and Regent’s Place.

Aimed at growing businesses and large firms that require additional space, Storey will allow clients to have branded workspace within a modern campus environment where there’s a focus on wellbeing that supports growth and productivity.

Storey’s tenants will be able to benefit from simple, jargon-free leases, secure, fully backed-up WiFi, reception service, cleaning and maintenance and office furniture. Storey will offer shared facilities including showers, bike racks, shared kitchen areas and meeting and collaboration space.

Chris Grigg, Chief Executive, British Land, said: “British Land concentrates on three core principles: understanding our customers so we can respond to their needs; creating great environments both within our buildings and their broader environments; and using our scale, expertise and long-term outlook to deliver value across our portfolio.

“Not only does the combination of these differentiate us, it also led us to develop Storey for a different customer base. By understanding the needs of ambitious SMEs and project teams, providing the right space for them and removing the hassle of running an office, it allows them to focus on their own businesses.

”We have the benefit of owning the buildings in which Storey will operate giving us much greater control of the service and experience customers receive, such as the quality of the technology and continuity of the Wi-Fi, one of the top frustrations identified in our research.”